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Survey Software | Customer Service Survey Software

The use of market research program in the business world is increasing at a rapid pace & with the increase in scope of application the program developers are innovating new & improved features for this niche segment of program. As with purchase of most enterprise program for your business it should ideally be a joint decision with buy-in from the affected departments operations.

 With the increasing number of products available in the market it often becomes difficult for the non-technical decision makers to judge the features of a survey software, which are necessary & which are not. While there's websites that provide reviews of surveys programs, it's also important to understand the ramifications of various feature sets that can be decisive in your choice of surveys program. a) Sample Focus Groups / Query Library – Sample Market Research or query libraries are included in all standard surveys programs.

They save a lot of time as you don’t want to generate the survey from scratch & in most cases they would not make much difference in price either. b) Skip Logic – This logic helps the questionnaire to work intelligently & skip questions based on previous answers. Most basic survey software program would allow AND – OR logic for this, however, there's advanced program that allows combination of any logical condition. c) Data Piping – This is an helpful feature for personalizing the surveys. In this the application uses answers to previous questions in the following questions.

For Example, if someone answers his favorite beer brand to be Budweiser, the next query can be, what do you like most in Budweiser? d) Branding – Your survey software program might want options to brand your questionnaire with your company logo & corporate colors. Besides enhancing your brand, this gives more credibility to the surveys & the response rate is likely to be much higher. e) Survey Templates – The best quality surveys program in the market comes with pre defined editable survey templates. They also offer options to generate new survey templates or customize existing ones. This makes the surveyors work a lot easier; however, this is considered to be a high end feature & can actually affect the cost of your survey program. f) Miscellaneous Survey Creation Features – An advanced survey program should have features like spell-check, auto-correct, dictionary, Import form MS Word etc. These features can save lots of time if you send out surveys on regular basis. g) Tracking – Tracking systems are available on most survey program however, the level of tracking is what matters.

While the simpler ones track if the mail was delivered or not, the advanced program would track whether the market research was opened, whether the user took the survey, did they click any link & lots of other minute details. h) Survey Analysis – Analysis of the survey results is a mammoth task & advanced market research program can make it look easy. Some program would sort & present the data in tables & graphs which are easy to understand & some program even go up to the level of statistical analysis of the collected data. The above mentioned features are a number of the most important ones that can make or break your survey plan; however it's always wise to check multiple websites & the ones that review & compare survey software before you actually make a purchase.

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